Target, what did you do??

Newly remodeled store, just… nauseatingly confusing layout. Maybe all the fresh carpet adhesive smell is what’s nauseating though. Oh yes, it’s CARPETED, which will guarantee it reeks of filthy carpet after a few months, like a CVS store does.

Central Illuminated Sadness Cavern (TM)

Slotting fees are nothing new in retail. A company must essentially pay rent to a chain store in many cases to get their product on the shelf, and must pay more for certain features such as end cap displays, shelving at eye level, not having the store’s own generic of the product displayed next to it— in this case certain brands of kitchen products paid to not be plunged into DARKNESS. My visual estimate says 2 f/stops down when you go back to the wall. Amazing.

And this isn’t even one of the layouts with the new “River” concept, which is a curvy path from the entrance that will parade shoppers past promoted items…

Funny how this layout in particular reminds me of the one that took Sears to its grave. 😉

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