The worst meme: Brand name recognition.
Seriously. Presented with the same shit tier product, both with no brand name, and with a recognized brand name, consumers will go for the brand name.
Never mind that the contact that once held that brand name is gone and the brand name itself has been sold off as an intellectual property asset.
Man, people will buy anything. I’m pretty sure underwear with “covfefe” printed on it exists now. Morons.